„Eltern Lesen Lernen”
A developed campaign for the “Stiftung Lesen”
Foundation, commissioned by the Federal Ministry of Education and Reaseach.
The campaign is directed to the training of kindergarden teachers, to recognize and help illiterated parents.
Client: design agency
“Goldener Westen”
2019
Left: Information Poster brochure
(Format: Din A1)
Graphic Design:
Simone Tölle
Illustrations:
Karolin Nusa
1. Film: "Verpasst"
Awareness film campaign “Verpasst” (German for “Missed)
The film outlines empathetically and humorously the difficulties that can be
arise from young children of illiterate parents.
Creative direction and animations: Bianca Toloi
Frame by frame animations: Lera Shadova, Kaho Yoshida
Art direction and illustrations: Karolin Nusa
Sounddesign: Philipp Koller
2. Film: "Elefant im Raum"
Explanatory video “Elefant im Raum” (German for “Elefant in the room”)
This film is about creating the right situation for a conservation between the kindergarden teacher and illiterate parents and how to raise awareness which negative effects it has on the everyday life of their children.
Creative direction and animations: Bianca Toloi
Frame by frame animations: Lera Shadova, Kaho Yoshida
Art direction and illustrations: Karolin Nusa
Sounddesign: Philipp Koller
Finalized illustrations
for all style frames from the first film.
Finalized illustrations
for all style frames from the second film.