"ELTERN LESEN LERNEN"
A campaign for the “Stiftung Lesen” Foundation,
commissioned by the Federal Ministry of Education and Reaseach.
The campaign is directed at kindergarden teachers as a methode
to recognize and help illiterate parents.
Client: Design Agency “Goldener Westen”
//
2019
Up: Information Poster brochure (Format: Din A1)
Graphic Design: Simone Tölle
Illustrations: Karolin Nusa
1. Film: "Verpasst"
Awareness film campaign “Verpasst” (German for “Missed)
The film outlines empathetically and humorously the difficulties that can
arise for young children of illiterate parents.
Creative Direction and Animation: Bianca Toloi
Frame by Frame Animation: Lera Shadova, Kaho Yoshida
Art Direction and Illustration: Karolin Nusa
Sounddesign: Philipp Koller
2. Film: "Elefant im Raum"
Explanatory video “Elefant im Raum” (German for “Elefant in the room”)
This film is about creating the right situation for conservations between
the kindergarden teachers and illiterate parents. It answers questions on how to
raise awareness of negative effects on everyday life for children.
Creative Direction and Animation: Bianca Toloi
Frame by Frame Animation: Lera Shadova, Kaho Yoshida
Art Direction and Illustration: Karolin Nusa
Sounddesign: Philipp Koller